How Effective?

  • Making Choices resources (including leaflets, activities and journey planners) are educational resources that recognise the maturity and changing lifestyle of the children. Children that were exposed to Making Choices tended to show a greater level of personal safety responsibility than a control group. (C.V. Platt et al, 2003)

  • If road safety campaigns are to target the teenage age group, they should focus on real-life approaches, stressing both the short and long term impact of suffering a pedestrian road traffic incident. Young people felt 'shock tactics' were the only way of impacting on their behaviour. (The Scottish Government, 1998b)

  • Game-based learning (The Code of Everand) was deployed and promoted on a large-scale and was able to reach and engage a sizable audience representing a hard-to-reach demographic. An estimated total of 62,000 UK children aged between 9 and 15 played the game.

  • Although only 20 per cent of players were girls, the game reached a broad range of areas and ethnicities.

  • Self reported attitudes of children towards the game showed a broadly positive attitude towards serious gaming in a road safety context.

  • Quantitative evidence showed that children who played the game self reported safer behaviour than a national sample.

  • The game worked in reaching a large number of children in the target age group, and received predominantly positive feedback. However, due to a number of factors (such as self reporting, indirect nature of the game) it is difficult to conclude that the game had a concrete impact on road safety behaviours across the player base. (I. Dunwell et al, 2011)

  • Pedestrian skills training programmes have been shown to improve children’s skills (such as timing and finding safe places to cross), provided that they are specifically targeted at relevant road safety skills.

  • Practical roadside experience is an essential ingredient of pedestrian skills training.

  • There is now good or reasonable evidence that the implementation of 20 mph zones and area-wide urban safety measures are effective in reducing accidents and injuries (in particular child pedestrian injuries), and effecting behavioural changes (slower speeds). (E. Towner et al, 2005)

Gaps in research

  • There was a general lack of academic research focussed purely at teenager pedestrians on the websites and databases consulted during compilation of this synthesis.

  • It should be noted that many of the education based interventions discussed in this synthesis have not been subject to rigorous peer reviewed assessment.

  • Date Added: 03 Apr 2012, 08:17 AM
  • Last Update: 15 Mar 2013, 10:53 AM