Rewards for Safe Behaviour Factsheet

  • Published: SWOV, 2011
  • Authors: SWOV
  • Date Added: 04 Jul 2013
  • Last Update: 04 Jul 2013
  • Format: pdf


To assess whether behaviour can be positively affected by offering rewards rather than punishment.


Literature review

Key Findings

  • Rewards can be effective.

    However, they need to be targeted, on a small scale and aimed at homogenous groups.

  • Enforcement and rewarding as a combination have a greater effect than when used in isolation.