“Dexiate ver”. “Make yourself visible”

  • Published: 2008
  • Authors: M. Cid and A. Ferro
  • Date Added: 02 Feb 2013
  • Last Update: 02 Feb 2013
  • Format: doc

Objectives:

Focussed on the city of Ourense, Spain the initiative aimed to improve road safety by modifying pedestrian behaviour; raising awareness to make road safety a social issue and ensuring that adults set a good example to children.

Methodology:

Education was administered by local volunteers and delivered through targeted units. High profile public figures were engaged in an ambassadorial role. Leaflets were distributed as well as 15,000 reflective bracelets and 4,000 high visibility vests.

Key Findings:

Results as presented are observed / anecdotal only.

The use of reflective clothing has increased for pedestrians after dark. The number of RTIs has reduced and citizen participation in good practice has increased.

Themes:

Countermeasure programme, visibility, community, social measure

Comments:

Although evidenced results are not presented in this paper it does outline some interesting approaches, such as the method of community involvement, use of ambassadors and education around role models for children.

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