Objectives:

To develop and then evaluate the effectiveness of a booklet for parents, which aimed to help them to improve their children’s road safety.

Methodology:

 In-situ pilot studies were carried out before and after with a control group included. A safety booklet was produced and large scale surveys were made of recipients to look for evidence of improvements.

Key Findings:

• Children aged 5 to 8 were consistently better at selecting when to cross, than selecting where to cross. Planning a route and understanding dangerous crossings were less well understood.

• Performance across all aspects of the study (including planning a route) improved for children in the after study. Improvements were most significant in the youngest children.

• Administration of road safety advice via parents was therefore seen to positively influence the safety of children, including route planning tasks. Parents were typically highly supportive of the approach.

Themes: children, behaviour, social interaction, parental advice

Comments:

A study notable for the social method of intervention, which utilises parents to instil and exhibit good behaviours.

Free